Second-in-command Mastermind Group

A mastermind group is a mentoring peer group who meet regularly to help solve problems and give and receive advice and support from each other, facilitated by an experienced leader and coach. 

Most COOs feel they are Alone on an Island

The Second-in-Command is the one who gets it done; a leader in the business with a focus on execution. They are a person who understands how to build the right teams to do the right work to make the place run, night in and night out. Sometimes called a COO, a VP, an Integrator or a GM, they are comfortable in their role as the owner’s right hand and as the “glue” holding the company together.  

The best Seconds-in-Command have been “around the block” a couple of times. They have experienced the good and the bad in business and have built a hard-earned good reputation. Many are considered the conductors of a symphony; they not only understand each of the functional areas individually, they also understand how those functions work together to create a harmonious and successful business. The very best 2ICs think with their heads and act with their hearts.  

The most experienced Seconds-in-Command are true strategic partners with their Visionary Leaders. They serve as sounding boards for their ideas, concerns and collaborate on business planning and strategy. Great 2ICs are both capable and empowered to address problems at all levels of the company, ensuring that their people are always getting stronger and more effective. 


The ability to think across the business, throughout the operation, matched with an ability to lead people and drive positive results makes a great 2IC a rare team leader.

Are you a great COO looking for peer-to-peer mentorship with other great COOs?

Apply to Join a 2IC Mastermind Group Here

Where Does the Rare Team Leader Go for Solutions, Advice and Council?

Until now there has not been a forum for experienced Seconds-in-Command. How do we become better at what we do? Because we are the “rare team leader,” where do we turn if we have a question or a problem to solve? We are self-starters and have an appetite for learning, we usually find a solution to try. Maybe there is a better way, the ability to discuss the issue with a group of experienced 2IC’s to discover the best solution. 

As a business operator and “second in command,” I have found myself in this situation and wished I had a group of experienced peers I could meet with on a regular basis. A place to learn and grow from each other, share ideas and experiences, push each other and ultimately make us better Leaders. If you have been searching for a Mastermind Community, a group of professionals that understand what you do, the search is over! 

My expertise is guiding & mentoring business leaders to be the best they can be

The most important thing I can tell you is that I have walked in your shoes. I was a skilled Second In Command; I have dealt with adversity and success. I know the importance of strong relationships between Visionary Leaders, their ‘number 2’ and the leadership team as a whole. 

  • I know this to be true from over twenty years of experience, a great 2IC is a requirement to having an exceptional business. The General Manager needs to drive profitability while still enabling a successful work-life balance for their Leadership Team.

  • My expertise is guiding and mentoring business leaders to be the best they can be. The secret to being a great 2IC is to be able to lead the business with the best-in-class operational execution. This group will make that a reality. 

  • I choose to work with a limited number of 2ICs. I seek out 2ICs that will not settle for anything other than being their best. If you are committed, focused, ready to learn and have some fun YOU should be in our 2IC Mastermind Group ™ . 

  • Are you a great COO looking for peer-to-peer mentorship with other great COOs? 

Apply to Join a 2IC Mastermind Group Here

Reed MacNaughton

Founder of 2IC Mastermind NYC

860-305-2995

New York, NY

www.TheBuilder.NYC